Green Products: An Exploratory Study on the Consumer Behaviour in Emerging Economies of the East

Rapid economic growth has fostered over-consumption and natural resource exploitation leading to environmental deterioration. The extensive consequences being global warming, environmental degradation (soil, air, and water), ozone layer depletion and life-threatening health hazards. Consumption habits of private households significantly contribute to environmental degradation. Awakened by the severity of environmental deterioration, consumers are gradually changing their attitude, behaviour and approach in matters of consumption.