Consumption behavior significantly influences environment; thus, in order to avoid the harm of consumption behavior on environment, consumers must pay attention to green consumption behavior in order to contribute themselves. This study aims to probe into difference of groups of different green consumption perception regarding...
The last decade has witnessed a dramatic increase in environmental consciousness worldwide. One recent survey found that 82 percent of British citizens rated the environment as an immediate and urgent problem (Dembkowski and Hanmer-Lloyd, 1994), while another study established that 69 percent of the general...
This study applies the theory of consumption values to determine the influence factors on consumer choice behavior regarding green products, and examines whether there are significant differences in consumption values and choice behavior between consumers with different outlooks on environmental concerns. One-way analysis of variance...
Purpose – This paper aims to re-examine the determinants of ecologically conscious consumer behaviour (ECCB) by analysing the green consumer profile (socio-demographic and psychographic variables), building on the work of Straughan and Roberts. Moreover, the study explores the determinants of effective green purchase behaviour (GPB)...
Purpose – Knowledge of green consumer behavior is important for environmental and business reasons. The purpose of this study is to examine the determinants of green curtailment behaviors and consumer adoption of innovations marketed as green (eco-innovations), and to analyze factors explaining these two types...
Green consumerism embodies a dilemma inherent in many prosocial and moral actions — foregoing personal gain in favor of a more abstract, somewhat intangible gain to someone or something else. In addition, as in the case of purchasing more expensive green products, there is sometimes...
In recent years, the evaluation of environmental sustainability of consumption practices has gained a central role in European research. Several analytical tools and methodologies are proposed in order to quantify the environmental burden of production and consumption. Such models can be very precise and efficient...
The modern world has led consumers to become increasingly concerned about the environment. Such concerns have begun to be displayed in their purchasing patterns, with consumers increasingly preferring to buy so-called ‘environmentally friendly products’. Marketing managers have in turn recognised the strategic importance of marketing...
As the global population grows there is a clear challenge to address the needs of consumers, without depleting natural resources and whilst helping to improve nutrition and hygiene to reduce the growth of noncommunicable diseases. For fast-moving consumer goods companies, like Unilever, this challenge provides...
Sustainable consumption is a problem of growing importance and complexity. There is hardly another issue that combines the triviality of everyday human behavior and the abstract dimensions of moral responsibility and the man-nature relationship. Two main perspectives dominate research on sustainable consumer behavior – demand...